{"product_id":"loreal-professionnel-metal-detox-shampoo-300ml","title":"L'Oréal Professionnel Metal Detox Shampoo 300ml","description":"\u003cp\u003eMetal Detox Shampoo is a sulphate-free cleansing cream for coloured, lightened and damaged hair. It targets the metal particles from tap water that build up in hair and lead to breakage and colour changes, so colour stays truer for longer.\u003c\/p\u003e\n\u003ch6\u003eWho it's for\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types and textures\u003c\/li\u003e\n\u003cli\u003eColour-treated, highlighted, bleached and damaged hair\u003c\/li\u003e\n\u003cli\u003eAnyone with hard or metal-rich tap water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003eKey benefits\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free, colour-safe cleansing cream that turns into a rich foam\u003c\/li\u003e\n\u003cli\u003eL'Oréal says it fortifies the fibre for more resistance to damage and up to 87% less breakage\u003c\/li\u003e\n\u003cli\u003eHelps maintain colour vibrancy with longer-lasting results\u003c\/li\u003e\n\u003cli\u003eUp to 2x more shine and up to 72h nourishment, according to L'Oréal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003eKey ingredients\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlicoamine\u003c\/strong\u003e: L'Oréal's patented anti-metal active; L'Oréal says it penetrates the fibre to neutralise metal particles (e.g. copper from tap water) that can cause breakage and colour shift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003eHow to use\u003c\/h6\u003e\n\u003col\u003e\n\u003cli\u003eWet hair and apply a generous amount to scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently to a rich lather, roots to ends.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with Metal Detox Mask, then finish with the High Protection Cream or Concentrated Oil.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch6\u003eOur stylists' tip\u003c\/h6\u003e\n\u003cp\u003eIf you've just had a colour or lightening service, Metal Detox is the shampoo we'd use for the first few weeks. That's when hair is most porous.\u003c\/p\u003e\n\u003ch6\u003ePairs well with\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/loreal-professionnel-metal-detox-mask-250ml\"\u003eMetal Detox Mask 250ml\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/loreal-professionnel-metal-detox-leave-in-cream-100ml\"\u003eMetal Detox Leave-in High Protection Cream 100ml\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/loreal-professionnel-metal-detox-concentrated-oil-50ml\"\u003eMetal Detox Concentrated Oil 50ml\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/loreal-professionnel-metal-detox-pre-shampoo-treatment-250ml\"\u003eMetal Detox Pre-Shampoo Treatment 250ml\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":67977935159574,"sku":null,"price":49.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/7116\/5206\/files\/1-slider.jpg?v=1794620011","url":"https:\/\/nextinternational.com.au\/products\/loreal-professionnel-metal-detox-shampoo-300ml","provider":"Next International","version":"1.0","type":"link"}